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Quality and Affordability, SPAO
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Magazine
OTHERS
Style Up the Basic
Quality and Affordability, SPAO
Editor 이랜드
2023.10.23
1299
2023.10.23
1299
Recent news reports have been inundated with stories about rising prices. Not only groceries, but clothing prices have continued to soar. In fact, the fashion and footwear industry just recorded its highest inflation rate in 31 years, with an 8% increase compared to the previous year – the second-highest jump ever, following the 8.3% surge in May 1992.
Even well-loved SPA brands were not immune to price hikes due to currency fluctuations and rising material costs, with one SPA brand raising prices by up to 29%.
Chapter 1
Mutual Growing Brand
In these trying times, some brands have chosen to freeze their prices. SPAO, the SPA brand under E-Land, which lowered prices for its WarmTech thermal wear to the level of 13 years ago. Furthermore, they've maintained or even reduced prices for their fleece and wool-blend sweaters.
SPAO's commitment extends beyond pricing; they've improved the materials and quality as well. Their ability to maintain quality while keeping prices affordable can be attributed to their long-standing philosophy of delivering "good prices." They achieved this by streamlining their product range, focusing on basic clothing, and consolidating materials.
"Even if other brands offer more, we want to continue working with SPAO." – Interview with a local factory worker
They also engaged in research with local craftsmen to create better clothes, finding ways to improve quality while simplifying the production process. This allowed local factories to work more efficiently and stably.
Chapter 2
Affordable Prices, Seamless Shopping
The best way to experience SPAO's commitment to the basics is through their newly renovated Yeongdeungpo Times Square store. Shifting from a focus on collaborations targeted at the 20s, the store now offers a broader range, making it comfortable for shoppers up to their 40s.
※ SPAO Times Square store
“I used to come here to buy my kids' clothes, but today, I bought clothes for myself.” - Interview with a 40s male shopper
The Times Square store emphasizes showcasing the materials and fits of the clothes rather than just styling. It offers a variety of fits even for similar types of clothing, allowing customers to choose their preferred fit based on age groups.
※ SPAO Times Square store
Chapter 3
Age-Appropriate Styles
Don't worry if you're unsure which clothes to choose; we've gathered age-appropriate styling suggestions from SPAO. These items are perfect for the changing seasons.
#For Teens: Blockcore & Cargo
For teens who value individuality and comfort, we recommend the *Blockcore style. Combine cargo-style denim pants or skirts for a comfortable yet unique look.
*Blockcore: a look comprising a soccer jersey and a pair of jeans or shorts
#For 20s: Oxford & Cotton Pants
For those in their 20s, we recommend the classic combination of an Oxford shirt and cotton pants, a must-have for the fall campus look. If you're looking for a different combination, consider pairing the pants with denim material.
#For 30s: Blouson & Denim
If you want a free but not too casual style in your 30s, go for the blue jacket and denim combination. Depending on the weather, you can wear a T-shirt or a soft knit sweater inside the blouson jacket.
#For 30s: Fleece & French Terry
If you want to enjoy a warm and cozy weekend, try using fleece and *French Terry materials. SPAO offers comfortable French Terry material in various styles, including semi-wide fit and loose fit.
*French Terry: a versatile knit fabric with soft loops on the inside and a smooth surface on the outside
#For 40s: Sweaters & Hidden Banding Pants
For those in their 40s aiming for a subtle old-money look, we recommend sweater and slacks combinations. Men can go for a half-zip sweater that accentuates the shoulder line, while women can style a round-neck cardigan with a cropped blouse.
As we continue to grapple with rising prices, it's not easy to splurge on expensive clothing when even daily expenses are a concern. With autumn approaching, why not consider acquiring essential clothing that is both affordable and high-quality at SPAO, without breaking the bank?
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